Workforce Management Featured Article
Why Data Analytics Is Important to Employee Engagement, Retention
Is your career moving forward? Or do you work day in, day out, with little guidance, no defined path forward, and no idea where you stand?
You probably don’t need me to tell you that if you answered yes to the first question, chances are good that you are much more satisfied in your position and much more engaged in your work.
However, if you answers yes to the second question, you’re probably disengaged, much less interested in your work, and may even be making plans to jump ship. (If that’s the case, good luck. It’s probably best to swim toward a more rewarding position and a company that cares about you and its customers.)
If you’re a business owner or a manager, of course, you’ll want to prevent your employees from jumping ship. Every time an employee makes an exit, you need to spend more time and money recruiting, hiring, onboarding, and getting new people up to speed. And when you lose your most productive employees, customer satisfaction, and your own productivity and revenue results, can take a hit.
That’s why more and more companies, including customer service departments, are starting to pay attention to analytics. Analytics solutions enable companies to set performance benchmarks, and measure the extent to which employees are meeting or beating them.
As a result, business managers can recognize the top performers, and recognize and reward them for their significant contributions – and in the process, keep them satisfied, engaged, and onboard. Analytics can also help businesses see who’s not hitting goals in specific areas. That allows them to do better coaching, compensate where needed, and offer more targeted evaluations.
Providing employees with the ability to see their own analytics can also be helpful in self-assessment and improvement. And it might even drive competition between and greater engagement by teams and employees.
Edited by Maurice Nagle