Global technology media and purchase intent-driven marketing and sales
services company TechTarget,
Inc. (Nasdaq: TTGT) today announced the launch of SearchHRSoftware.com™,
a new website designed to serve the informational needs of today's
business and IT decision makers as they evaluate, implement and
integrate HR software. SearchHRSoftware.com
will act as an independent online community that provides tips, case
studies and neutral guidance on the latest innovations and future
direction of HR technology.
According to Market Analysis, the global HR software market is expected
to grow at a compound annual growth rate (CAGR) of 2.4% reaching
approximately $9.2 billion by 2022. This growth is being driven by
talent management sectors (recruitment, onboarding, learning,
performance management, and employee engagement) as well as the shift to
software-as-a-service (SaaS (News - Alert)) model for core HR systems.
"The HR software market is in the midst of major transformation and
innovation. However, despite market expansion, there is clearly a lack
of resources for individuals and buying teams who are directly involved
in HR technology purchases," said Stephanie Corby, Publisher of Business
Applications and Architecture Media, TechTarget. "SearchHRSoftware.com
will fill this information gap by publishing in-depth, vendor-neutral
content that focuses on all current and emerging areas of HR technology,
both from a business and IT perspective."
TechTarget has covered HR software extensively over the past several
years but has sen significant growth in page views in this area over
the past year (55% growth in the past 12 months). The goal of the new
site is to elevate this continuing coverage and curate a better content
experience for the reader.
will enable customers to align with the most in-depth content related to
all software categories under the HCM umbrella (Core HR systems, Talent
Management, Workforce Management, People Analytics, etc.) and provide
them with demand generation, sales enablement, data services, and brand
messaging vehicles to target active accounts and prospects throughout
the buy cycle.
joins TechTarget's portfolio of websites specializing in both cloud and
on-premise business applications including: SearchManufacturingERP.com™,
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies' information technology needs. By
understanding these buyers' content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter (News - Alert) @TechTarget.
©2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and
SearchBusinessAnalytics.com, SearchOracle.com and SearchSAP.com are
trademarks of TechTarget. All other trademarks are the property of their
View source version on businesswire.com: http://www.businesswire.com/news/home/20170821005795/en/
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