NEW YORK and MIAMI, March 29, 2021 (GLOBE NEWSWIRE) -- Kaseya®, the leading provider of IT and security management solutions for managed service providers (MSPs) and small to medium-sized businesses (SMBs), today released the results of its 2021 MSP Benchmark Survey. The tenth annual survey was conducted in December 2020, after nearly a year of remote work, and asked 1,000 owners and technicians of MSP firms in over 50 countries about their learnings from the past year and how business priorities have evolved for the year ahead.
“In our current work-from-anywhere environment, MSPs have their hands full enabling and maintaining business operations for their customers. Despite the pandemic, a sweeping majority (91%) of these MSPs recognize the importance of adding new offerings to their business to increase profits and revenue,” said Mike Puglia, chief strategy officer at Kaseya. “MSPs and their customers faced extraordinary challenges when it came to remote workforce management, IT security and backup and disaster recovery. Even so, these three areas present the biggest opportunities for growth as we move into the post-pandemic era.”
As in years past, an overwhelming majority (73%) of MSPs identify platform integration as critically important to their business in order to become more efficient and profitable. Additionally, only 20% of MSPs say they sought support for sales and marketing from their vendors, signifying a huge gap where vendors can go beyond technology to aid their MSP partners.
“The survey results showed that the value of a complete, integrated platform like Kaseya IT Complete is in not only minimizing the time lost switching between the tools MSPs need but also the time gained to focus on revenue-generating, critical tasks,” Puglia continued. “The pandemic served as a catalyst in the surge for MSPs’ services. With the help of sales and marketing implementation resources like Kaseya Powered Services, MSPs will have both the knowledge and the power to accelerate their business.”
Cybersecurity services take the lead
COVID-19 expanded the office perimeter that overworked IT teams must keep secure. Small and midsize businesses are increasingly looking to MSPs for their security expertise and support to siultaneously navigate a multitude of cyberattacks, while also managing the economic fallout of the pandemic.
This year’s report showed cybersecurity becoming more and more critical to SMBs – 77% of MSPs reported that their clients were hit with a cyberattack and a majority of MSPs said clients are now looking to the MSP to advise them on how to protect themselves. A whopping 65% of MSPs increased their revenue from delivering cybersecurity services – even in the face of a global economic recession.
With more MSPs recognizing that they have a bullseye on their back – (approximately 1 in 4 MSPs feel their business is less secure today), service providers are feeling the “security heat” from all directions.
Other key findings from Kaseya’s 2021 MSP Benchmark survey include:
“We hope MSPs can use the findings in this report to inform strong decision-making in 2021. Based on the insights, there is tremendous opportunity for service providers to diversify their offerings and tackle any IT issue with a single platform that produces greater efficiency, lowers costs, and drives higher profitability,” Puglia added.
For more details and a comprehensive analysis of the research, download the 2021 Kaseya MSP Benchmark Survey Report here: https://www.kaseya.com/resource/2021-msp-benchmark-survey/
About KaseyaKaseya® is the leading provider of IT and security management solutions for managed service providers (MSPs) and small to medium sized businesses (SMBs). Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. Kaseya IT Complete is the most comprehensive, integrated IT management platform comprised of industry-leading solutions from Kaseya, Unitrends, Rapidfire Tools, Spanning Cloud Apps, IT Glue, ID Agent, Graphus and RocketCyber. The platform empowers businesses to: command all of IT centrally; easily manage remote and distributed environments; simplify backup and disaster recovery; safeguard against cybersecurity attacks; effectively manage compliance and network assets; streamline IT documentation, and automate across IT management functions. Headquartered in Dublin, Ireland, Kaseya is privately held with a presence in over 20 countries. To learn more, visit www.kaseya.com.
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