The Retail Innovation Conference & Expo (#RICE22) today announced that the event will feature metaverse experts and strategists who are championing immersive metaverse and NFT experiences for Clinique, e.l.f. Beauty, PLBY Group and other brands. The conference and expo will kick off with a mainstage keynote by Future Metaverse Chief Metaverse Officer Cathy Hackl (known as "the godmother of the metaverse") and Clinique VP of Global Consumer Engagement Roxanne Iyer.
Although a recent Klaviyo survey found that 49% of consumers don't know what the metaverse is, other data indicates that it has the power to be a game-changer for retail brands that want to harness the power of their communities. For example, Fortnite raised $144 million for Ukraine relief efforts within a two-week period by tapping into its loyal players.
In the mainstage keynote session, titled "Inside the Metaverse Movement: How to Embrace Convergence and Create Transcendent Brand Experiences," Hackl and Iyer will share firsthand insights and key takeaways from Clinique's venture into digital collectibles and discuss how the brand plans to further innovate and differentiate itself in digital worlds. The two will also share how brands can effectively establish their digital identity in the metaverse and create unique and engaging consumer experiences.
"Brands are working quickly to create metaverse strategies that offer their customers an extremely engaging experience that spans digital and physical worlds," said Adam O'Brien, Show Director for the Retail Innovation Conference & Expo. "Leading retail and brand innovators are already experimenting with a range of metaverse shopping experiences, including offering digital products and NFTs. As companies look for ways to establish a strong brand presence on emerging metaverse platforms, hearing firsthand from futurists, tech experts and other brands that are successfully navigating these new spaces can be invaluable to executive decision makers and creative strategists. It is still early days for the metaverse in retail, but we're thrilled to join a dynamic conversation about what the future may hold!"
Other metaverse-themed sessions will include:
For more information on the agenda, including the various tracks and distinguished speaking faculty, visit the Retail Innovation Conference & Expo agenda page.
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