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Workforce Management Featured Article

March 17, 2020

Shopping Cash-Back App Ibotta Chooses NICE for Workforce Management


By Tracey E. Schelmetic, Workforce Management Contributor

Denver, Colorado-based Ibotta produces what’s said to be one of the most frequently used shopping apps in the U.S. today. The company’s signature smartphone app allows users to earn cash back on in-store, mobile app, and online purchases with receipt submission, linked retailer loyalty accounts, andpaymentsor purchase verification.The company partners with brands and retailers to offer rebates and discounts to consumers on packaged goods, retail purchasesand restaurants, much the same way that coupons or rebates work.


As of today, the app can be used in over 300 retail chains, restaurants, movie theaters, convenience stores, home improvement centers, pet stores, and pharmacies across the country. Today, Ibotta says that it’s the “premier destination” for rewarded shopping on mobile devices and that it has paid out more than $675 million in cash back to users, or “Savers.”

As use of the Ibotta app grows, so too does the company’s workforce. With double-digit personnel growth, the company needed flexible and comprehensive workforce management and employee engagement solutions that could optimize operations for both office-based and home-based workers. It required platforms that not only addressed the scheduling needs of their mobile workforce but also offered employees the option to change their schedules at any time and from anywhere. Ultimately, the company chose NICE Workforce Management and NICE Employee Engagement Manager in the cloud to offer flexibility and control to their part-time and remote employees.

“With Ibotta’s remote part-time workforce growing so rapidly, we needed a technology partner to manage and support that level of growth,” said Benjamin Seidl, senior manager of workforce optimization forIbotta, in a statement. “Leveraging NICE‘s solutions will help us engage our workforce, forecast and manage employee growth. As the clear leader in the workforce management space, and with a strong reputation, NICE has the ability to help us immediately improve the lives of our employees.”

NICE Workforce Management improves forecasting and streamlines scheduling for employees. This increases employee satisfaction by improving turnaround time while simplifying scheduling through auto-approval, which was a key feature for Ibotta. NICE Employee Engagement Manager solves scheduling challenges and increases employee satisfaction by providing a wide range of self-service scheduling capabilities.




Edited by Maurice Nagle



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