Workforce Management Featured Article
Infobip Helping Brands Create More 'Moments' with their Customers
Attention to customer care efforts has been critical for quite some time. Once brands figured out that the customer channel was the key source for improving interactions and increasing their bottom line, many began investing in tools that would monitor and suggest ways to make their interactions with customers even better.
Now, with a global pandemic underway, and an even great focus on how a company communicates with its customers, better tools that respond to these needs in the modern digital era are needed.
Communications platform provider Infobip (News - Alert) has responded with the launch of “Moments.” This new omnichannel customer engagement hub helps brands understand their customers better and reach consumers in the places where they are connecting.
For both brands and marketers, this new hub will make it possible to create effective campaigns that resonate with customers and reach them on their preferred channels.
This includes WhatsApp, Facebook (News - Alert) Messenger, Line, which are increasingly popular today, and SMS, email, voice, mobile apps, websites, and other real-time communications channels.
These offerings are unified onto one platform so it is easy to create, orchestrate, and run campaigns as well as see which customer should get which interaction, when, and where.
With smarter audience segmentation and highly contextualized content, brands have a chance to drive better business outcomes. Users can also set goals to track conversions, view insight-driven funnel reports, and use A/B testing to maximize results.
Adrian Benic, VP Products, Infobip, commented on this launch’s importance during this current ‘new normal’ saying, “The launch signifies our goal to bring a human touch to communications in today’s connected era where most people are consuming through an app or a mobile phone. This starts by creating the moments, engaging in them, and then turning that into a relationship through conversations. We’re here to help marketers embrace the digital transformation required not just for now, but in the future.”
“For those brands looking to provide a service that fosters trust and loyalty, simply knowing your customer isn’t enough. You need to understand and empathize with them and know how they like to experience different channels,” said Benic.
Edited by Maurice Nagle
