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Emplifi Adds Messenger API for Instagram
Social media customer service has become an increasingly important channel for businesses to focus on. Today’s customers not only want instant access to brands they do business with but they are also looking for those interactions to happen on the channels of their choice.
With Instagram being one of the largest social channels on the Web, it’s only natural that a business whose customers are shopping, interacting, and liking content on the app also has access to quality customer care.
Emplifi, a customer experience platform just announced it has successfully integrated Messenger API for Instagram into its Social Marketing Cloud offering. With the new upgraded API, businesses can add Instagram messages into their business applications and workflows.
This announcement comes fresh on the heels of Facebook’s (News - Alert) 2021 F8 Developer Conference where it confirmed the public rollout of Messenger API for Instagram for all businesses.
Not only will access to IG messages empower brands to better manage customer communications but it will also make it easier to streamline marketing, commerce, and customer care all in one communication channel. Access to reports measuring sentiment and engagement on the social media platform is also offered.
Brand awareness is also increased with the new API as customers are already spending a majority of their time on the app and now they can even engage in conversations with the brand while doing so.
“We are delighted that Emplifi is launching Messenger API Support for Instagram,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”
In addition to centralized management of Instagram for social customer care, Emplifi’s customers can also work on growing one-on-one relationships with their customers.
“With so many consumers now directly communicating with brands via their social accounts, businesses need all the help they can get to respond to and manage customer communications happening on Instagram,” said Emplifi Chief Product Officer, Alex George. “This integration is key to managing those communications and advancing customer care initiatives -- not only that, it’s a natural extension of Emplifi’s focus on empathy.”
Edited by Luke Bellos
