Amica Insurance Partners with Hi Marley for SMS Support

Hi Marley, a software and SMS platform provider for the insurance industry, recently revealed a new partnership with Rhode Island-based insurance company, Amica. As part of this business relationship, Hi Marley will provide Amica policy holders with advanced communications options for seamless, high quality service interactions.

Insurance agencies are accustomed to using more traditional forms of communications to interact with policy holders. However, the cloud revolution ushered in by the events of last year forced agencies like Amica to seek alternative options to meet new expectations. While phone and email are still viable options, new research shows customers are gravitating toward SMS as a preferred method of contact, with 86% of participants stating text messaging is their primary method of electronic communication.

With the Hi Marley Insurance Cloud, Amica representatives will be able to communicate with clients with text messaging for more convenient customer service.

"Amica is a customer-centric company and classic best fit case for Hi Marley," said Mike Greene, Hi Marley Co-founder and CEO. "They are deeply committed to ensuring policyholder satisfaction, and understand that innovation is the key to differentiation in today's competitive insurance market. We share these commitments and are so pleased to partner with Amica to expedite and improve the policyholder experience."

Along with SMS capabilities, the Hi Marley platform will allow Amica agents to seamlessly collaborate with colleges on different parts of a claim, due to the unified nature of the communications ecosystem.

"To resolve claims more quickly while minimizing the level of effort, we must keep innovating.” said Brandon Casey, Senior Product Owner in Corporate Strategy at Amica. “Hi Marley's communication platform offers greater efficiency in claims cycle times, even stronger customer satisfaction and insights we need to further refine products and services."

Edited by Maurice Nagle