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AXA UK Is Staying with Content Guru to Expand Customer Experience Capabilities
Customer experience solutions provider Content Guru provides cloud solutions that make it possible for businesses to provide high-quality customer engagement and experiences. For the last six years, the company has been working with one of the UK’s largest insurance companies, AXA UK, to help innovate the way it delivers customer service.
That innovation has helped the company maintain smooth operations for some time - even amidst global shutdowns and the pandemic when remote work became a necessity. Now, the company said it will be extending its work with Content Guru for another five years as it makes use of the company’s storm solution.
The storm contact center telephony solution from Content Guru has already helped to transform AXA UK’s operations in the health and commercial insurance space. Company officials said they will continue development in this area as they add next-gen capabilities like AI-powered Natural Language Processing (NLP) and deep data analytics and insights.
“At AXA UK, we keep our customers at the forefront of everything we do and to reflect this, are fully committed to constantly improving our contact center operations. We’re thrilled to continue working with Content Guru over the course of the next five years, and are looking forward to further realizing the positive impact of their storm platform on the customer experience we offer,” said Shali Vasudeva, Chief Operating Officer at AXA UK.
With storm, organizations have access to limitless scalability and integration capabilities. It offers mission-critical services include Sodexo, NHS 111 London, G4S, and Serco, and is used in many sectors.
Sean Taylor, CEO at Content Guru, commented on the expanded partnership saying, “We were delighted 6 years ago when AXA UK made the bold decision to move to the cloud using the storm platform. We are very excited about continuing the journey with AXA in the quickly evolving customer experience landscape.”
Edited by Luke Bellos
