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Casey's General Stores Improves Marketing Automation with Salesforce Technology
Casey's General Stores sends more than 1 billion marketing messages to their more than 5.5 million Rewards loyalty members this year. It did so with the help of Salesforce technology, which has helped the company reap increased revenue and engagement with its customer base.
Before implementing Salesforce, Casey’s was searching for a way to improve customer connections as well as internal efficiencies. By consolidating marketing technology vendors across their business, the company notes that it has been able to harness a holistic and organized view of all its customers, making for more personalized engagement, saving time and money, reducing complexity, and increasing revenue.
"Before Salesforce, we had multiple fragmented marketing systems that did not talk to one another, and had no commonality,” said Art Sebastian, Vice President of Digital Experience for Casey's, in a statement. “When we selected Salesforce, we had the ability to easily organize and unify all of our customer data to communicate in a consistent way, leading to an increase in customer loyalty and less work for our marketers."
Some of the benefits reaped by Casey’s have been gained through better automation. Casey's has set a strong foundation to enable its shift toward automated personalization. With over 13 million customer profiles in the Genie Customer Data Cloud, 150 profile attributes, and 6 billion engagements captured, 30 percent of Casey's digital revenue is driven by marketing channels activated through Salesforce.
"We've streamlined our activation with automation,” noted Sebastian.
Casey's used the experience and innovations from Salesforce consulting partner Deloitte (News - Alert) Digital2 to better implement the Genie Customer Data Cloud for its specific business needs, which led to faster and better results. Today, Salesforce is delivering success now for Casey's and companies across every industry in a time when businesses and consumers are being more measured with their spend.
Edited by Greg Tavarez
