Salesforce Adds New Technology to Salesforce for Retail to Accelerate Time to Value

What irritates us the most about customer service? Is it long wait times, or being transferred too much? Is it the need to call back multiple times to solve the same problem? It may be all those things, but new research conducted by CRM giant Salesforce shows that a disconnected experience is the top frustration customers have with retailers. What's more, 79% of consumers surveyed plan to reassess their retail spending over the next 12 months. However, 65% will remain loyal to companies that offer a more personalized experience.

In other words, if you’re looking to drive your customers away, be sure they have to repeat themselves to different agents and to different departments across media channels if they call. So to help companies avoid this fate, Salesforce recently announced innovations to help retailers grow and optimize advertising sales, gain a single view of transactions across digital and physical stores, and unlock value from their customer data.

“Consumers today expect every moment to be connected, personalized, and seamless. To succeed now, retailers must deliver on those expectations," said Jujhar Singh, EVP and GM of Salesforce Industries. "Salesforce for Retail brings together the power and flexibility of Salesforce's platform with an expansive ecosystem so retailers can leverage real-time data to acquire new customers, deliver personalized experiences, generate advertising revenue, increase margins, and drive efficiency."

Retailers need to find new ways to grow revenue and margins while driving efficiency and cutting costs. New Commerce Cloud innovations create frictionless experiences to accelerate time to value, streamline operations, and keep shoppers coming back to retailers' digital stores, said Salesforce. With Commerce Cloud, retailers achieve a single view of transactions across digital and physical stores with a new partnership between Mad Mobile, Stripe and Salesforce. Merchants can now use Salesforce Payments as their payment service provider in physical stores in conjunction with Mad Mobile as the POS and Stripe Terminal for payment services and hardware.

In addition, the new additions allow companies to accelerate time-to-value and increase conversion rates with Composable Storefront enhancements including a new API, implementation accelerators and out-of-the-box analytics and dashboards that help personalize experiences based on shopper context. Retailers can also streamline operations, automate payments, expand fulfillment capabilities and more with the help of hundreds of Commerce Cloud partners that will soon be available on AppExchange.

Edited by Alex Passett