In an attempt to support its growth in the coming year, ThingWorx, a connected application platform, has announced an expansion of its staff in multiple areas including sales, customer relation and product development.

Throughout 2011, ThingWorx followed an aggressive expansion policy and partnered with a rapidly expanding list of customers in the M2M, manufacturing, healthcare, energy, Smart Grid and Infrastructure, and printing industries. In the pursuit of a broader market engagement model, the company transitioned from its previous focus on “lighthouse” customers, to a broader customer base. As a result of all thes, the company experienced a rapid adoption of its Connected Application platform by the customwers worldwide.

ThingWorx attributed this growth to the efficiency and innovation of its Connected Application platform. The platform, according to its maker, helps reduce application development time by 5 times for customers looking to build applications that connect their business processes to the physical world.

A press release revealed that since the start of 2011, ThingWorx increased its staff by 300 percent. The expansion of the team was aimed at supporting the company’s growth and an expanding ThingWorx community. The company added an entirely new development team based in Southern California. Led by Phil Huber, the software architect that co-founded the Wonderware industrial software business, key team members included Lawrence Fan, Samuel Malapas, and Brandon Hahr. The new team is expected to contribute toward all aspects of user experience, user interface design, and mobile applications for the iOS and Android (News - Alert) platforms.

ThingWorx also expanded its training and customer relations capacity by adding new staff to be led by Pai Chung. In addition of looking after the training and support operations, the new team will also manage the expansion of the ThingWorx community website.

“As we look into 2012, our talent acquisitions will support our new and growing customer base as they test, develop, and deploy the ThingWorx platform. The new members to our team will be instrumental in the success of our short and long term plans. We're in a great position to capitalize on the shift to a completely connected world,” CEO of ThingWorx Russ Fadel, noted in a statement.