Xora Recognized for Market Share Leadership in Mobile Workforce Management
By Rajani Baburajan, Workforce Management Contributor
Mobile workforce management (MWM) solutions provider Xora has been recently recognized with the 2012 North American Frost & Sullivan (News - Alert) Award for Market Share Leadership. The market for mobile workforce management is challenging and highly fragmented, so this recognition is highly rewarding for Xora. What’s more significant is that Xora’s close competitors lag well behind with less than half of Xora's share.
The company attributes this success to the intuitive and affordable mobile workforce management solution that manages and monitors mobile field workers and their tasks. Additionally, its partnerships with leading distribution channels have paid off. The company has also implemented a revitalized go-to-market strategy – driven by a new executive team that was put in place in 2011.
Xora has also identified the opportunities in field services sector, and has given priority to increasing the number of mobile devices that are supported in both of these categories. Currently, Xora's MWM solution supports over 140 mobile devices, 75 percent of which are smartphones or tablets.
The hosted delivery model of Xora workforce management solution offers a cost-effective solution to customers. They can get the service on an affordable monthly per-user basis. With cost being the number one purchase barrier in this market, avoiding/minimizing capital expenditures has strong appeal for customers.
"Xora arguably has the strongest wireless carrier relationships of any North American vendor, and is also forging deep partnerships in another key MWM channel – the major corporate software vendors," said Frost & Sullivan principal analyst Jeanine Sterling, in a statement. "Its new leadership team has brought a stronger level of marketing focus and expertise to the table at just the right moment in the development of the North American MWM market."
Xora’s merger with Gearworks in 2009 has allowed the company to combine the best in two popular technologies into a single MWM offering. The application is intuitive, easy to use and deploy. The company provides regular updates, and allows customers to scale the features ladder as company needs evolve.
Mobile workforce management solutions provide an opportunity for expanded, high-quality engagement with customers in the field. With new capabilities that include wireless forms, mobile workers can collect customer feedback and even gain competitive insights, enter these details on their mobile devices, and automatically transmit the information back to the HQ.
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